I don't know about you, but a quick scroll down my Facebook page a moment ago brought up ads for no fewer than 13 online wineries or wine clubs: Buy Wines Online - Dry Farm Wines - Duckhorn Vineyards - Empathy - Firstleaf - Justin Vineyards & Winery - Last Bottle Wines - Naked Wines - Soujourn Cellars - Tasting Room - Twisted Vine - Vinesse - Winc - Winetext.com A couple, such as Duckhorn and Soujourn, may be names you already know as "traditional" wineries; others such as WineText.com are relatively new, and a bit different--in this case, just sending a text to order once you've signed up. Some are private-labeled proprietary wines while others offer either a selection,…

Read More

I’ve seen a lot of ads on Facebook lately for the Firstleaf wine “club.” The ad takes you to a 13-question quiz, kinda like a junior high “pop quiz,” (because you can’t really prepare for it) to “scientifically” determine the wines you like in order that Firstleaf can then send you wines you’ll want to drink. Evidently, it’s based on a “proven” algorithm…’cause, well, impenetrable and opaque mathematical formulas are always the way you should select wine. Evidently. The first question was a linear “slider” that asks you to select white wines at one end, red at the other, and “a mix” in the middle. OK. But what about Rosé wines? Ports and dessert wines? Sherries and Madeiras? Champagne, Prosecco,…

Read More