The #wine business faces strong headwinds, along with all #BeverageAlcohol. What it needs least is the resurgence of #snobbishness, that's already scared off new drinkers we need most. https://www.wine-flair.com/2026/03/01/not-a-good-time-for-classic-wine-snobbery/
Overly gooey, rather bland, and far behind at least a dozen others in taste, texture, and for sure, in value. This is just another “me-too” protein bar among an onslaught of many.
Designed for disciplined decadence.
Buy 4 cartons on our site, and get the 5th free.
Just the type of gimmickry the #wine industry doesn’t need—and putting #Bordeaux into # Burgundy bottles is plain stupid!
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